Mobile Shopping Summit 2016 (past event)
October 17 - 19, 2016
1 888.482.6012
Monday October 17: Seize The Micromoment
07:20 - 08:10 Breakfast & Registration In The Social Hub
08:10 - 08:20 Welcome Remarks
08:20 - 08:30 Opening Address
08:30 - 08:50 Keynote: Win The Shift To Mobile Through Immediate, Relevant & Frictionless Micromoments
• Provide useful and relevant information exactly when the customer needs it
• Help your customer move through your mobile offering at lightning speed
• Connect the dots across screens, channels and teams
08:50 - 09:10 Keynote: Become A Mobile Leader: The Best And Worst Shopping Apps
09:10 - 09:45 Restructuring PANEL: Create A Mobile-First, Customer-Centric Company
• Define what actually motivates your customer, then reorganize your strategy around their needs
• Use the wealth of data at your disposal to create an experience that goes above and beyond customer expectation
• Become customer centric to catch up with Amazon, Alibaba and disruptive competitors
09:45 - 10:00 FIRESIDE CHAT: Lessons From A Mobile-First Brand: How Personalization Is Driving Mobile App Engagement and ROI
Join Michael Eilers Smith, lead mobile developer at Frank Oak, and MomchilKyurkchiev, CEO & Co-Founder at Leanplum, for a fireside chat to discusshow Frank Oak leverages the latest in mobile marketing technology to engageshoppers with personalized campaigns.
In this session you’ll learn:
• How a mobile-first brand stays dynamic in a competitive app environment
• What lessons they are applying to launching brick and mortar extensions
• Creative strategies to target and engage users with personalized messaging, location based campaigns, and reducing shopping cart abandonment
10:00 - 10:20 Keynote: Creating A Millennial Marketing Campaign
Bob’s favorite product is Coffee Bean Eye Cream.
10:20 - 11:00 Java & Juice Morning Break In The Social Hub
11:00 - 11:20 Keynote: Customer Obsession: How To Apply Target’s Customer Centric Mindset In Your Company
· Learn more about your customer’s needs as their engagement grows,rather than simply tracking their past behavior
· Discover the best customer experiences, and deliver them in a channel-agnostic way
· Approach mobile as a primary tool of the customer, leveraged in unique ways for research and transaction
11:20 - 11:40 The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing
11:40 - 12:00 Cleverosity--Look At The World Differently!
· Locate trends and find ideas that can become the foundation for your own creativity and innovative vision.
· Elevate your guest’s experience – from providing them with compelling reasons to choose you, to creating a deeper connection between your product and their desires, and furthering their enjoyment of and attachment to your brand.
· Spread that message to your team, embed in it their daily work processes and create a unique culture within your own organization.
· These keys to success in today’s market, where change is constant and evolution is critical, will expand and enhance your business, product line and brand, to keep you in front of and apart from your competition.
12:00 - 12:20 Commerce Anywhere, Anytime – The Mobile Transformation
12:20 - 13:20 Retailer Roundtables
Anshu Bhardwaj Sr. Director - Site & Mobile Experience SamsClub.com
Karen Ayyagari Lead Mobile Product Manager, Global eCommerce UNIQLO
Shari Doggett CEO Factory Direct Craft Supply
Eugene Alletto CEO Bedgear
Howard Blumenthal Director, eBusiness Product Management Advance Auto Parts
Jill Pauley Director, Online Marketing SexyHair
Jordan Bass Director, eCommerce FIJI Water
1) Making A Case For Mobile Web Vs. Native App
Jill Pauley, Director, Online Marketing, SexyHair
2) Cleverosity- Look At The World Differently!
Eugene Alletto, CEO, Bedgear
3) Taking Your Mobile Presence Global: Challenges and Opportunities
Karen Ayyagari, Lead Mobile Product Manager, Global E-commerce, UNIQLO
4) Streamline The Mobile Shopping Experience
Jordan Bass, Director, eCommerce, FIJI Water
5) Optimize Mobile Speed And Agility With Execution
Anshu Bhardwaj, Sr. Director - Site & Mobile Experience, SamsClub.com
6) Low Cost, Low Tech Ways To Put Your Customer First
Shari Doggett, CEO, Factory Direct Craft Supply
7) Leveraging the Mobile In-Store Experience
Howard Blumenthal, Director, eBusiness Product Management, Advance Auto Parts
13:20 - 14:20 Lunch For All Attendees & DMI Private Lunch
Track A: Mobile Acquisition
14:20 - 14:25 Chairperson’s Afternoon AddressTrack B: Mobile Retention
14:20 - 14:25 Chairperson’s Afternoon AddressTrack A: Mobile Acquisition
14:25 - 14:55 Case Study Revolution: From Mobile Leader To Lagger, then Back To LeaderTrack B: Mobile Retention
14:25 - 14:55 Case Study Revolution: Engaging Consumers in New Ways on Mobile to Drive Brand Awareness and SalesMarketers are continuallyengaging their customers with relevant and timely content, but the rise ofmobile has created a fresh spin and a way to get ahead of competitors. So, howshould brands engage customers on mobile and how should that content look andfeel, compared to desktop? And, how can marketers enable customer interactionwith brands on mobile in a more targeted way than current acquisitionstrategies?
In this presentation you’ll learn from PicsArt on how to leverage customers in“mobile content moments”. Get more insight into how content marketing isevolving on mobile and the new ways in which you can launch interactivecampaigns, driving more awareness and commerce for your brand.
Track A: Mobile Acquisition
14:55 - 15:15 Innovation Spotlight from AppsFlyerTrack B: Mobile Retention
14:55 - 15:15 Web Obesity and Performance: Secrets You Can UseTrack A: Mobile Acquisition
15:15 - 15:50 Discovery PANEL: Enhance Your Search & Discovery Strategy In a Mobile First World• Transform advertising into micromoments of discovery, while trading off scale vs. efficient marketing spend
• Allow customers to find products and unlock your product catalogue in both web and app
• Take first steps towards programmatic buying- the parameters to consider, measuring its effectiveness and how to budget for it
Track B: Mobile Retention
15:15 - 15:50 Mobile UX PANEL REVOLUTION: Use Content To Engage Your Customer• Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content
• Ensure features and messaging are optimized for the small screen, using the native features of the device
• Manage personalization at scale to balance the quantity and quality of content delivered
15:50 - 16:30 Beat The Heat Afternoon Break In The Social Hub
Track A: Mobile Acquisition
16:30 - 16:50 Endless Aisle Case Study: Using Mobile Data To Enhance The Instore Ordering ProcessTrack B: Mobile Retention
16:30 - 16:50 Customer Feedback Strategy: Gain Actionable Feedback From Your Mobile Experience• Scalable design vs. Fluid design vs. Responsive design: the pros & cons of each approach
• Ensure reliable rendering across clients and devices, while operating to a limited budget
• Get your mobile email content to instantly grab your customers attention
Track A: Mobile Acquisition
16:50 - 17:00 Social, Mobile, and The Future of RetailTrack B: Mobile Retention
16:50 - 17:00 Mobile Retention Stream: User Generated Profiles Are The Future Of Personalized Mobile CommunicationsTrack A: Mobile Acquisition
17:00 - 17:35 Mobile Web vs App PANEL DEBATE: Which Is More Valuable To Your Customers?• Determine which is more suited to your needs based on target audience, intended purpose, required features and available budget
• Build a web platform that is instantly accessible, instantly updatable and compatible across devices
• Build an app platform that drives frequent use from your most loyal customer base
Track B: Mobile Retention
17:00 - 17:35 Loyalty PANEL: Increasing Customer Lifetime Value By Developing A Consistent Brand Voice• Recognize that customers can look beyond price and buy based on the relationship they have with your brand
• Develop a clear picture of who your customer is, how to interact with them and when
• Change a one-time transaction into increased LTV through dynamic, relevant, and consistent communication