Preston Bottomy

GM, Fashion
Jet.com

Preston Bottomy is General Manager of Fashion at Jet.com. Prior to Jet, Preston led competitive and international intelligence and merchandising strategy at Coach and was a merchant in the Home Fragrance division at Bath & Body Works. Before Coach and L Brands, Preston spent 5 years in the Consumer Practice group in BCG’s New York and Sydney offices, where he worked on strategy and consumer insights projects for fashion, beauty and food brands. Preston holds an AB, summa cum laude, from Princeton University and a JD/MBA from Stanford University and is admitted to practice law in the state of New York. In his free time, Preston takes drafting and architecture classes at the Parsons School of Design.

Check out the incredible speaker line-up to see who will be joining Preston.

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Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

15:15 Discovery PANEL: Enhance Your Search & Discovery Strategy In a Mobile First World

Our panel of experts is on hand to answer your most pressing search and discovery questions. Here they delve into tried and tested tactics that will help you:
• Transform advertising into micromoments of discovery, while trading off scale vs. efficient marketing spend
• Allow customers to find products and unlock your product catalogue in both web and app
• Take first steps towards programmatic buying- the parameters to consider, measuring its effectiveness and how to budget for it