Mobile Shopping Summit 2016 (past event)

October 17-October 19, 2016

1 888.482.6012

Tuesday October 18: Bricks & Clicks

07:15 AM - 07:55 AM Breakfast & Registration In The Social Hub



07:55 AM - 08:00 AM Welcome Remarks

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08:00 AM - 08:10 AM Opening Address

Nitin Mangtani, Founder & CEO, PredictSpring

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Nitin Mangtani

Founder & CEO
PredictSpring

08:10 AM - 08:30 AM Keynote: The Best Practices Of The Top Earning Mobile Retailers In The Amazon Appstore

Peter Heinrich, Developer Evangelist, Games, Amazon
In its role as a mobile app publisher, the Amazon Appstore regularly processes millions of digital downloads and in-app purchases. Being famously metrics-driven and obsessed with customer satisfaction, we couldn’t let all that data go unanalyzed. Using cohort analysis, we identified key predictors of top-earning mobile apps and games, gaining insight into when customers purchase and why. This session interprets the data and offers practical suggestions to maximize mobile engagement and monetization.

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Peter Heinrich

Developer Evangelist, Games
Amazon

08:30 AM - 08:50 AM Keynote: The Perfect Mobile Experience, A Billion Times a Day

Daniel Gesser, North America Sales Leader, Customer Engagement Solutions, IBM Marketing Solutions
Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?

Join IBM Strategic Marketing Evangelist, Dave Walters, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment—billions of times a day.


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Daniel Gesser

North America Sales Leader, Customer Engagement Solutions
IBM Marketing Solutions

08:50 AM - 09:10 AM Keynote: Cradle to the Grave Retail

Bob Rosenblatt, CEO, EVINE Live
Learn how video commerce has emerged as one of the leading platforms in retail today and how that fits in into the mobile shopping experience.

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Bob Rosenblatt

CEO
EVINE Live

09:10 AM - 09:30 AM Keynote: Digital Transformation of Retail: Mobile is the Key

Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
Retail continues to see a digital transformation to help differentiate brands on the “avenue”; be it online or offline. Mobile will be a big part of that transformation . In this session, Adobe’s Head of Retail Strategy will share results from the 2016 Digital Innovation Impact survey. In addition, Michael will share how Mobile is shaping the store of the future and Adobe’s part in helping the Experience-led Retailer stand out amongst the crowd.

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Michael Klein

Director, Retail Industry- Strategy and Marketing
Adobe
The line between instore and online continues to blur, so how can retailers create consistency across both worlds? Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:
• Use mobile to drive people instore and modify content as needed in the store
• Use mobile as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
• Transition instore systems and kiosks to capitalize on mobile payments
• Track performance of your mobile offers


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Kunal Banerjee

Director, Digital Store Operations
Walmart eCommerce
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Rima Huq

eCommerce Product Manager
Crate & Barrel
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Matthew Silk

Co-founder & Head of Strategy
Waterfall

10:05 PM - 10:30 AM Case Study Revolution: Enterprise Innovation & Global Alignment Across Mobile and Web

Mike Gamaggio, Global Manager Web and Mobile Apps Experiences, Amway Global
Mike is responsible for Independent Amway Business Owners and Consumer Enterprise digital operations, solutions strategy and deployment. He leads and ensures global alignment in Amway's web, mobile and social channels strategy, standards and innovation efforts. He delves into:
• An Enterprise Hub App versus the “Multiple Silo Apps for everything” approach
• Mobile Governance is rails, not handcuffs


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Mike Gamaggio

Global Manager Web and Mobile Apps Experiences
Amway Global

10:30 AM - 11:10 AM Audience Survey & Breakfast Club Break In The Social Hub



11:10 AM - 11:30 AM Making It Personal: Tapping Into People, Passions, Emotions & Interests

Daniel Moure, CMO, PureFormulas
The data that you need to gain customer insights can be in many forms and be found in many disparate systems. This retail leader is proactively using data to deliver a consistent and seamless customer proposition across all channels. You’ll leave this session with a best-in-class blueprint to:
• Win big with big data, through advanced collection and analysis at scale
• Use this data to create optimal customer experiences
• Overcome the steep learning curve that is presented by the complexity of analytics tools


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Daniel Moure

CMO
PureFormulas

11:30 AM - 11:50 AM Bridge Web And Mobile Customer Experience To Create Highly Personalized Mobile Automations

David Galante, VP of Mobile Products, Emarsys
Hear David’s summary of the state of mobile commerce and learn strategies to drive revenue from mobile devices. David will discuss techniques to bridge web and mobile customer experience to create highly personalized mobile automations. Learn how Emarsys empowers mobile publishers to drive customers to revenue events and de-risk the investment of going mobile.

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David Galante

VP of Mobile Products
Emarsys

For All Attendees

11:50 AM - 12:30 PM Messaging PANEL REVOLUTION: The Rise of Conversational Commerce To Assist Pre & Post Purchase

Ryan Bartley, Director, Mobile and Applied Innovation, Staples Blake Clark, Sr. Director, Customer Experience, CheapCaribbean Kyle Carpenter, President, SolidSurface.com Jaclyn Ling, Director, Retail, Kik
Conversational commerce is the latest buzz. Messaging apps have eclipsed social networks in monthly active users, and this could present a big opportunity to retailers. Our panelists discuss the rise of conversational commerce- what it is, what the future may look like and how to take the first steps
• Use chat, messaging and voice to instantly link customers, brands, services and bots
• Meet your customers unique needs and translate these into a purchase using a single sentence
• Reduce product returns while reducing the cost of traditional customer service channels


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Ryan Bartley

Director, Mobile and Applied Innovation
Staples
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Blake Clark

Sr. Director, Customer Experience
CheapCaribbean
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Kyle Carpenter

President
SolidSurface.com
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Jaclyn Ling

Director, Retail
Kik
*As a chief mobile stakeholder at your organization, it is your responsibility to prioritize mobile conversion and promote a customer-centric value proposition throughout the company. In this closed door forum, you’ll gain honest feedback, debate strategic ideas and share high level insights alongside nine other handpicked retail leaders. This is an invitation only session, with only two seats left. If you wish to participate or would like to nominate a colleague, please contact greg.ashton@wbresearch.com.
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Steven Laff

CTO
Magic Beans
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Ross Higgins

Director Global User Experience (UX) & Design
Newegg
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Gary Kazmer

GM, Global eCommerce
Crayola
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Karen Ayyagari

Lead Mobile Product Manager, Global eCommerce
UNIQLO
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Nimesh Porbandarwalla

Global Marketing Director, Global Outlet
Dell
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Andrew Flicker

eCommerce Business Analysis & Intelligence Manager
Leslie's Poolmart
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Rima Huq

eCommerce Product Manager
Crate & Barrel
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Chelsea Mueller

Director, eCommerce
Cheaper Than Dirt!
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Ashley Serotta

Senior Director, Digital Marketing & eCommerce
Living Proof
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Katie Beckwith

Sr. Product Manager, Mobile & Personalization
Nordstrom
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Howard Blumenthal

Director, eBusiness Product Management
Advance Auto Parts
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Aaron Zagha

Head of eCommerce, International
Teleflora
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Michael Eilers Smith

Lead Mobile Developer and Product Manager
Frank + Oak
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Dan Marchese

Director, Mobile
Viator (a TripAdvisor company)
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Mukund Ramachandran

VP, Marketing
DYNAMIC YIELD

12:30 PM - 2:00 PM Lunch For All Attendees & UNBXD Private Lunch

Lunch for All Attendees.

2:00 PM - 2:20 PM Mobile Best: A Dominating Marketing Strategy Across Web and App

Peter Hamilton, CEO, TUNE

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Peter Hamilton

CEO
TUNE
1) Web Obesity and Performance: Secrets You Can Use
Shailesh Shukla, CMO and VP Products, Instart Logic
2) Digital Transformation of Retail: Mobile is the Key
Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
3) Become A Mobile Leader: The Best And Worst Shopping Apps

Ben Gray, Digital Experience Analyst, Applause
4) The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing

Samir Addamine, Founder and Chairman, Follow Analytics
5) Commerce Anywhere, Anytime – The Mobile Transformation

Brenna Johnson, Senior Principal Product Strategist, Oracle Commerce
6) The Perfect Mobile Experience, A Billion Times a Day

Dave Walters, Strategic Marketing Evangelist, IBM
7) Creating A Unified Mobile Experience Across Channels To Grow And Engage Your Best Customers

Alex Austin, Co-Founder & CEO, Branch
8) Roundtable Hosted by Dynamic Yield

Mukund Ramachandran, VP, Marketing, Dynamic Yield


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Daniel Gesser

North America Sales Leader, Customer Engagement Solutions
IBM Marketing Solutions
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Shailesh Shukla

VP Marketing and Product
Instart Logic Executive And Retail Client
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Ben Gray

Digital Experience Analyst
Applause
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Samir Addamine

Founder and Chairman
Follow Analytics
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Brenna Johnson

Senior Principal Product Strategist
Oracle Commerce
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Alex Austin

Co-Founder & CEO
Branch
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Michael Klein

Director, Retail Industry- Strategy and Marketing
Adobe
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Mukund Ramachandran

VP, Marketing
DYNAMIC YIELD
*After hearing mobile strategy throughout Day One & Two, this ‘open mic’ interactive session arms you with the tactics you need for 2016 and beyond. You’ll sit with 10 other retailers who share similar responsibilities & resource levels. Every 25 minutes, you’ll tackle a new topic with a new table host.

1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo



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Marria Rhodriquez

Assistant Vice President, Digital Product Manager
Wells Fargo Bank
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Glenn Paster

eCommerce Marketing Manager
Potpourri Group
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Katie Beckwith

Sr. Product Manager, Mobile & Personalization
Nordstrom

For All Attendees

3:40 PM - 4:20 PM Afternoon Brews, Bites & Trivia In The Social Hub



*After hearing mobile strategy throughout Day One & Two, this ‘open mic’ interactive session arms you with the tactics you need for 2016 and beyond. You’ll sit with 10 other retailers who share similar responsibilities & resource levels. Every 25 minutes, you’ll tackle a new topic with a new table host.

1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo



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Marria Rhodriquez

Assistant Vice President, Digital Product Manager
Wells Fargo Bank
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Glenn Paster

eCommerce Marketing Manager
Potpourri Group
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Katie Beckwith

Sr. Product Manager, Mobile & Personalization
Nordstrom
Want to get your mobile challenges answered? Here's your chance. Select a table and get solutions from your mobile peers.

8) Should You Limit The Size Of Your Catalog For Mobile?
Nimesh Porbandarwalla, Global Marketing Director, Global Outlet, Dell
9) Manage Multiple Sites & Priorities In A Mobile-First World
Deborah Amar, Sr. Manager, eCommerce & New Media / International, Teleflora
Aaron Zagha, Head of eCommerce, International, Teleflora
10) The CMO Viewpoint: Tapping Into People And Their Passions Through Mobile
Daniel Moure, CMO, Pure Formulas
11) How To Take Advantage Of The Shift To Mobile By Modifying Your Business
Dan Marchese, Director, Mobile, Viator (a TripAdvisor company)
12) Focusing On Usability Testing To Enhance Your Site Experience
Ross Higgins, Director, Global User Experience and Design, Newegg
13) Key Components of a 1-Click Ordering Strategy
Chelsea Mueller, Director, eCommerce, Cheaper Than Dirt!



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Ross Higgins

Director Global User Experience (UX) & Design
Newegg
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Nimesh Porbandarwalla

Global Marketing Director, Global Outlet
Dell
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Daniel Moure

CMO
PureFormulas
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Chelsea Mueller

Director, eCommerce
Cheaper Than Dirt!
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Deborah Amar

Sr. Manager, eCommerce & New Media / International
Teleflora
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Aaron Zagha

Head of eCommerce, International
Teleflora
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Dan Marchese

Director, Mobile
Viator (a TripAdvisor company)

5:20 PM - 11:59 PM End of Day Two & Desert Oasis Reception

“Desert Oasis” Seeing things? Meet us in the Rose Lawn to unwind and soak in the mirage of information from the last couple of days of Mobile Shopping. Cocktail, appetizers and surprise acts!