Peter Heinrich

Developer Evangelist, Games
Amazon

I'm a former game developer and software architect with broad experience shipping entertainment, web, and mobile applications. Now I focus on helping others to create games on iOS and Android (including the Kindle Fire). I write and speak regularly on topics relevant to game programmers and managers, such as web services, A/B testing, analytics, monetization, development frameworks, localization, and optimization.

Check out the incredible speaker line-up to see who will be joining Peter.

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Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

08:10 Keynote: The Best Practices Of The Top Earning Mobile Retailers In The Amazon Appstore

In its role as a mobile app publisher, the Amazon Appstore regularly processes millions of digital downloads and in-app purchases. Being famously metrics-driven and obsessed with customer satisfaction, we couldn’t let all that data go unanalyzed. Using cohort analysis, we identified key predictors of top-earning mobile apps and games, gaining insight into when customers purchase and why. This session interprets the data and offers practical suggestions to maximize mobile engagement and monetization.