Mobile Shopping Summit 2016 (past event)

October 17 - 19, 2016

1 888.482.6012

Peter Heinrich, Developer Evangelist, Games at Amazon
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Peter Heinrich

Developer Evangelist, Games

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda

Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

08:10 Keynote: The Best Practices Of The Top Earning Mobile Retailers In The Amazon Appstore

In its role as a mobile app publisher, the Amazon Appstore regularly processes millions of digital downloads and in-app purchases. Being famously metrics-driven and obsessed with customer satisfaction, we couldn’t let all that data go unanalyzed. Using cohort analysis, we identified key predictors of top-earning mobile apps and games, gaining insight into when customers purchase and why. This session interprets the data and offers practical suggestions to maximize mobile engagement and monetization.