Mobile Shopping Summit 2016 (past event)
October 17 - 19, 2016
1 888.482.6012
Tuesday October 18: Bricks & Clicks
07:15 - 07:55 Breakfast & Registration In The Social Hub
07:55 - 08:00 Welcome Remarks
08:00 - 08:10 Opening Address
08:10 - 08:30 Keynote: The Best Practices Of The Top Earning Mobile Retailers In The Amazon Appstore
In its role as a mobile app publisher, the Amazon Appstore regularly processes millions of digital downloads and in-app purchases. Being famously metrics-driven and obsessed with customer satisfaction, we couldn’t let all that data go unanalyzed. Using cohort analysis, we identified key predictors of top-earning mobile apps and games, gaining insight into when customers purchase and why. This session interprets the data and offers practical suggestions to maximize mobile engagement and monetization.
08:30 - 08:50 Keynote: The Perfect Mobile Experience, A Billion Times a Day
Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?
Join IBM Strategic Marketing Evangelist, Dave Walters, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment—billions of times a day.
IBM Marketing Solutions
Join IBM Strategic Marketing Evangelist, Dave Walters, as he shares insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and even personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized to create the perfect moment—billions of times a day.
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
08:50 - 09:10 Keynote: Cradle to the Grave Retail
Learn how video commerce has emerged as one of the leading platforms in retail today and how that fits in into the mobile shopping experience.
09:10 - 09:30 Keynote: Digital Transformation of Retail: Mobile is the Key
Retail continues to see a digital transformation to help differentiate brands on the “avenue”; be it online or offline. Mobile will be a big part of that transformation . In this session, Adobe’s Head of Retail Strategy will share results from the 2016 Digital Innovation Impact survey. In addition, Michael will share how Mobile is shaping the store of the future and Adobe’s part in helping the Experience-led Retailer stand out amongst the crowd.
09:30 - 22:05 Instore PANEL: Bricks Clicks: How To Bring Instore & Mobile Together Holistically
The line between instore and online continues to blur, so how can retailers create consistency across both worlds? Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:
• Use mobile to drive people instore and modify content as needed in the store
• Use mobile as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
• Transition instore systems and kiosks to capitalize on mobile payments
• Track performance of your mobile offers
• Use mobile to drive people instore and modify content as needed in the store
• Use mobile as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
• Transition instore systems and kiosks to capitalize on mobile payments
• Track performance of your mobile offers
22:05 - 10:30 Case Study Revolution: Enterprise Innovation & Global Alignment Across Mobile and Web
Mike is responsible for Independent Amway Business Owners and Consumer Enterprise digital operations, solutions strategy and deployment. He leads and ensures global alignment in Amway's web, mobile and social channels strategy, standards and innovation efforts. He delves into:
• An Enterprise Hub App versus the “Multiple Silo Apps for everything” approach
• Mobile Governance is rails, not handcuffs
• An Enterprise Hub App versus the “Multiple Silo Apps for everything” approach
• Mobile Governance is rails, not handcuffs
10:30 - 11:10 Audience Survey & Breakfast Club Break In The Social Hub
11:10 - 11:30 Making It Personal: Tapping Into People, Passions, Emotions & Interests
The data that you need to gain customer insights can be in many forms and be found in many disparate systems. This retail leader is proactively using data to deliver a consistent and seamless customer proposition across all channels. You’ll leave this session with a best-in-class blueprint to:
• Win big with big data, through advanced collection and analysis at scale
• Use this data to create optimal customer experiences
• Overcome the steep learning curve that is presented by the complexity of analytics tools
• Win big with big data, through advanced collection and analysis at scale
• Use this data to create optimal customer experiences
• Overcome the steep learning curve that is presented by the complexity of analytics tools
11:30 - 11:50 Bridge Web And Mobile Customer Experience To Create Highly Personalized Mobile Automations
Hear David’s summary of the state of mobile commerce and learn strategies to drive revenue from mobile devices. David will discuss techniques to bridge web and mobile customer experience to create highly personalized mobile automations. Learn how Emarsys empowers mobile publishers to drive customers to revenue events and de-risk the investment of going mobile.
For All Attendees
11:50 - 12:30 Messaging PANEL REVOLUTION: The Rise of Conversational Commerce To Assist Pre & Post Purchase
Conversational commerce is the latest buzz. Messaging apps have eclipsed social networks in monthly active users, and this could present a big opportunity to retailers. Our panelists discuss the rise of conversational commerce- what it is, what the future may look like and how to take the first steps
• Use chat, messaging and voice to instantly link customers, brands, services and bots
• Meet your customers unique needs and translate these into a purchase using a single sentence
• Reduce product returns while reducing the cost of traditional customer service channels
• Use chat, messaging and voice to instantly link customers, brands, services and bots
• Meet your customers unique needs and translate these into a purchase using a single sentence
• Reduce product returns while reducing the cost of traditional customer service channels
Invitation Only
11:50 - 12:30 THINK TANK: Use Personalization To Boost Mobile Conversion
Speakers:
Steven Laff CTO Magic Beans
Ross Higgins Director Global User Experience (UX) & Design Newegg
Gary Kazmer GM, Global eCommerce Crayola
Karen Ayyagari Lead Mobile Product Manager, Global eCommerce UNIQLO
Nimesh Porbandarwalla Global Marketing Director, Global Outlet Dell
Andrew Flicker eCommerce Business Analysis & Intelligence Manager Leslie's Poolmart
Rima Huq eCommerce Product Manager Crate & Barrel
Chelsea Mueller Director, eCommerce Cheaper Than Dirt!
Ashley Serotta Senior Director, Digital Marketing & eCommerce Living Proof
Katie Beckwith Sr. Product Manager, Mobile & Personalization Nordstrom
Howard Blumenthal Director, eBusiness Product Management Advance Auto Parts
Aaron Zagha Head of eCommerce, International Teleflora
Michael Eilers Smith Lead Mobile Developer and Product Manager Frank + Oak
Dan Marchese Director, Mobile Viator (a TripAdvisor company)
Mukund Ramachandran VP, Marketing DYNAMIC YIELD
Steven Laff CTO Magic Beans
Ross Higgins Director Global User Experience (UX) & Design Newegg
Gary Kazmer GM, Global eCommerce Crayola
Karen Ayyagari Lead Mobile Product Manager, Global eCommerce UNIQLO
Nimesh Porbandarwalla Global Marketing Director, Global Outlet Dell
Andrew Flicker eCommerce Business Analysis & Intelligence Manager Leslie's Poolmart
Rima Huq eCommerce Product Manager Crate & Barrel
Chelsea Mueller Director, eCommerce Cheaper Than Dirt!
Ashley Serotta Senior Director, Digital Marketing & eCommerce Living Proof
Katie Beckwith Sr. Product Manager, Mobile & Personalization Nordstrom
Howard Blumenthal Director, eBusiness Product Management Advance Auto Parts
Aaron Zagha Head of eCommerce, International Teleflora
Michael Eilers Smith Lead Mobile Developer and Product Manager Frank + Oak
Dan Marchese Director, Mobile Viator (a TripAdvisor company)
Mukund Ramachandran VP, Marketing DYNAMIC YIELD
*As a chief mobile stakeholder at your organization, it is your responsibility to prioritize mobile conversion and promote a customer-centric value proposition throughout the company. In this closed door forum, you’ll gain honest feedback, debate strategic ideas and share high level insights alongside nine other handpicked retail leaders. This is an invitation only session, with only two seats left. If you wish to participate or would like to nominate a colleague, please contact greg.ashton@wbresearch.com.
12:30 - 14:00 Lunch For All Attendees & UNBXD Private Lunch
Lunch for All Attendees.
14:00 - 14:20 Mobile Best: A Dominating Marketing Strategy Across Web and App
For All Attendees
14:20 - 15:40 Beer Bucket Solution Provider Roundtables
Speakers:
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Shailesh Shukla VP Marketing and Product Instart Logic Executive And Retail Client
Ben Gray Digital Experience Analyst Applause
Samir Addamine Founder and Chairman Follow Analytics
Brenna Johnson Senior Principal Product Strategist Oracle Commerce
Alex Austin Co-Founder & CEO Branch
Michael Klein Director, Retail Industry- Strategy and Marketing Adobe
Mukund Ramachandran VP, Marketing DYNAMIC YIELD
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Shailesh Shukla VP Marketing and Product Instart Logic Executive And Retail Client
Ben Gray Digital Experience Analyst Applause
Samir Addamine Founder and Chairman Follow Analytics
Brenna Johnson Senior Principal Product Strategist Oracle Commerce
Alex Austin Co-Founder & CEO Branch
Michael Klein Director, Retail Industry- Strategy and Marketing Adobe
Mukund Ramachandran VP, Marketing DYNAMIC YIELD
1) Web Obesity and Performance: Secrets You Can Use
Shailesh Shukla, CMO and VP Products, Instart Logic
2) Digital Transformation of Retail: Mobile is the Key
Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
3) Become A Mobile Leader: The Best And Worst Shopping Apps
Ben Gray, Digital Experience Analyst, Applause
4) The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing
Samir Addamine, Founder and Chairman, Follow Analytics
5) Commerce Anywhere, Anytime – The Mobile Transformation
Brenna Johnson, Senior Principal Product Strategist, Oracle Commerce
6) The Perfect Mobile Experience, A Billion Times a Day
Dave Walters, Strategic Marketing Evangelist, IBM
7) Creating A Unified Mobile Experience Across Channels To Grow And Engage Your Best Customers
Alex Austin, Co-Founder & CEO, Branch
8) Roundtable Hosted by Dynamic Yield
Mukund Ramachandran, VP, Marketing, Dynamic Yield
IBM Marketing Solutions
Shailesh Shukla, CMO and VP Products, Instart Logic
2) Digital Transformation of Retail: Mobile is the Key
Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
3) Become A Mobile Leader: The Best And Worst Shopping Apps
Ben Gray, Digital Experience Analyst, Applause
4) The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing
Samir Addamine, Founder and Chairman, Follow Analytics
5) Commerce Anywhere, Anytime – The Mobile Transformation
Brenna Johnson, Senior Principal Product Strategist, Oracle Commerce
6) The Perfect Mobile Experience, A Billion Times a Day
Dave Walters, Strategic Marketing Evangelist, IBM
7) Creating A Unified Mobile Experience Across Channels To Grow And Engage Your Best Customers
Alex Austin, Co-Founder & CEO, Branch
8) Roundtable Hosted by Dynamic Yield
Mukund Ramachandran, VP, Marketing, Dynamic Yield
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
Retail-Only
14:20 - 15:40 EXHIBIT HALL MEET-UP ROUNDTABLE
*After hearing mobile strategy throughout Day One & Two, this ‘open mic’ interactive session arms you with the tactics you need for 2016 and beyond. You’ll sit with 10 other retailers who share similar responsibilities & resource levels. Every 25 minutes, you’ll tackle a new topic with a new table host.
1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo
1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo
For All Attendees
15:40 - 16:20 Afternoon Brews, Bites & Trivia In The Social HubRetail-Only
15:40 - 16:20 EXHIBIT HALL MEET-UP ROUNDTABLE
*After hearing mobile strategy throughout Day One & Two, this ‘open mic’ interactive session arms you with the tactics you need for 2016 and beyond. You’ll sit with 10 other retailers who share similar responsibilities & resource levels. Every 25 minutes, you’ll tackle a new topic with a new table host.
1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo
1) Developing a Personalization Strategy Beyond Recommendations
Katie Beckwith, Sr. Product Manager, Mobile & Personalization, Nordstrom
2) Social Media Evangelism
Glenn Paster, eCommerce Marketing Manager, Potpourri Group
3) Best Practices In Innovation
Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo
16:20 - 17:20 Retailer Roundtables
Speakers:
Ross Higgins Director Global User Experience (UX) & Design Newegg
Nimesh Porbandarwalla Global Marketing Director, Global Outlet Dell
Daniel Moure CMO PureFormulas
Chelsea Mueller Director, eCommerce Cheaper Than Dirt!
Deborah Amar Sr. Manager, eCommerce & New Media / International Teleflora
Aaron Zagha Head of eCommerce, International Teleflora
Dan Marchese Director, Mobile Viator (a TripAdvisor company)
Ross Higgins Director Global User Experience (UX) & Design Newegg
Nimesh Porbandarwalla Global Marketing Director, Global Outlet Dell
Daniel Moure CMO PureFormulas
Chelsea Mueller Director, eCommerce Cheaper Than Dirt!
Deborah Amar Sr. Manager, eCommerce & New Media / International Teleflora
Aaron Zagha Head of eCommerce, International Teleflora
Dan Marchese Director, Mobile Viator (a TripAdvisor company)
Want to get your mobile challenges answered? Here's your chance. Select a table and get solutions from your mobile peers.
8) Should You Limit The Size Of Your Catalog For Mobile?
Nimesh Porbandarwalla, Global Marketing Director, Global Outlet, Dell
9) Manage Multiple Sites & Priorities In A Mobile-First World
Deborah Amar, Sr. Manager, eCommerce & New Media / International, Teleflora
Aaron Zagha, Head of eCommerce, International, Teleflora
10) The CMO Viewpoint: Tapping Into People And Their Passions Through Mobile
Daniel Moure, CMO, Pure Formulas
11) How To Take Advantage Of The Shift To Mobile By Modifying Your Business
Dan Marchese, Director, Mobile, Viator (a TripAdvisor company)
12) Focusing On Usability Testing To Enhance Your Site Experience
Ross Higgins, Director, Global User Experience and Design, Newegg
13) Key Components of a 1-Click Ordering Strategy
Chelsea Mueller, Director, eCommerce, Cheaper Than Dirt!
8) Should You Limit The Size Of Your Catalog For Mobile?
Nimesh Porbandarwalla, Global Marketing Director, Global Outlet, Dell
9) Manage Multiple Sites & Priorities In A Mobile-First World
Deborah Amar, Sr. Manager, eCommerce & New Media / International, Teleflora
Aaron Zagha, Head of eCommerce, International, Teleflora
10) The CMO Viewpoint: Tapping Into People And Their Passions Through Mobile
Daniel Moure, CMO, Pure Formulas
11) How To Take Advantage Of The Shift To Mobile By Modifying Your Business
Dan Marchese, Director, Mobile, Viator (a TripAdvisor company)
12) Focusing On Usability Testing To Enhance Your Site Experience
Ross Higgins, Director, Global User Experience and Design, Newegg
13) Key Components of a 1-Click Ordering Strategy
Chelsea Mueller, Director, eCommerce, Cheaper Than Dirt!
17:20 - 23:59 End of Day Two & Desert Oasis Reception
“Desert Oasis” Seeing things? Meet us in the Rose Lawn to unwind and soak in the mirage of information from the last couple of days of Mobile Shopping. Cocktail, appetizers and surprise acts!