Michael Klein

Director, Retail Industry- Strategy and Marketing
Adobe

Michael Klein is the Head of Industry Strategy - Retail for Adobe Systems. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a thought leader is global commerce, and was early to the digital travel industry having led the eLuxury.com partnership for LVMH with Virtuoso in 2000-2001. He joined Adobe through the Omniture acquisition in 2009. Prior to that, Michael spent over 25 years as a Senior Merchant and Marketer for brands such as the LVMH Group (eLuxury.com), William-Sonoma, Harry & David, Discovery Channel Stores, and wine.com.

Check out the incredible speaker line-up to see who will be joining Michael.

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Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

09:10 Keynote: Digital Transformation of Retail: Mobile is the Key

Retail continues to see a digital transformation to help differentiate brands on the “avenue”; be it online or offline. Mobile will be a big part of that transformation . In this session, Adobe’s Head of Retail Strategy will share results from the 2016 Digital Innovation Impact survey. In addition, Michael will share how Mobile is shaping the store of the future and Adobe’s part in helping the Experience-led Retailer stand out amongst the crowd.

14:20 Beer Bucket Solution Provider Roundtables

1) Web Obesity and Performance: Secrets You Can Use
Shailesh Shukla, CMO and VP Products, Instart Logic
2) Digital Transformation of Retail: Mobile is the Key
Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
3) Become A Mobile Leader: The Best And Worst Shopping Apps
Ben Gray, Digital Experience Analyst, Applause
4) The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing
Samir Addamine, Founder and Chairman, Follow Analytics
5) Commerce Anywhere, Anytime – The Mobile Transformation
Brenna Johnson, Senior Principal Product Strategist, Oracle Commerce
6) The Perfect Mobile Experience, A Billion Times a Day
Dave Walters, Strategic Marketing Evangelist, IBM
7) Creating A Unified Mobile Experience Across Channels To Grow And Engage Your Best Customers
Alex Austin, Co-Founder & CEO, Branch
8) Roundtable Hosted by Dynamic Yield
Mukund Ramachandran, VP, Marketing, Dynamic Yield