The Director's Report: Mobile Shopping 2016
In just two years, mobile commerce has matured from a budding channel adopted by a few progressive companies to a critical commerce and marketing channel. Today, mobile offerings must be both fully transactional and support the customer’s end-to-end experience with a retailer or brand (ie. mobile is a companion pre-sale & post-sale). What makes mobile complex is that it is a research channel, a marketing channel and a sales channel all in one- and there is still a huge gap between traffic and sales.
Mobile Shopping 2016 Attendee List
See who you'll be networking with this October at Mobile Shopping 2016! Updated Oct 12
Reports & Studies
[Whitepaper] Mobile & The Next Step in Omnichannel Commerce
2015 was another year of major mobile disruption, as smartphones and tablets further entrenched themselves as key components of omnichannel shopping. Mobile is an increasingly important revenue channel, and retailers are investing accordingly.
Using proprietary data, this report takes a first-hand look at how brands are approaching the opportunities and challenges of mobile into 2016. Topics include:
- Mobile technology investment priorities
- Which mobile touchpoints and strategies are producing the best results
- How mobile is redefining omnichannel commerce
Click the graphic on the left to download the report now!
The 2015 Mobile Shopping Director's Report
Containing proprietary benchmark data, analysis and a special agenda preview, the 2015 Mobile Shopping Director's Report addresses the most exciting opportunities and challenges facing retailers in the world of mCommerce today. Some topics included in this edition of the report are:
- Measuring mobile ROI
- Data and personalization strategies
- In-store disruption and mobile PoS
- Much more!
Click the banner to the left to download now!
How Retail M-Commerce Strategies Are Shifting
Mobile capabilities have fundamentally changed the way brands and consumers interact and transact. The ubiquity of mobile devices has opened up a wealth of new opportunities for retailers to engage with consumers; thanks to mobile, brands are more embedded than ever before in consumers' daily lives. That has huge implications for mobile as a retail revenue stream.
This whitepaper covers the following:
- How mobile has become the lynchpin of omnichannel strategy
- How retailers are coping with mobile fraud concerns
- How to deal with shopping cart abandonment
Click the image to the left to download the whitepaper now!
The Director's Report: The State Of Mobile Shopping
Drawing on more than 6 weeks of intensive research and interviews with mobile commerce leaders, The State of Mobile Shopping Report offers an overview on topics like:
- Mobile Shopping At A Glance
- Top Industry Drivers
- Current Issues
- What's Ahead For Mobile Shopping
The Mobile Innovators Series: The Good, The Bad, & The Bold in Mobile
As a part of the Mobile Innovators Series, the Mobile Shopping team surveyed a dozen of the industry’s mobile strategy leaders about three burgeoning mobile capabilities:
- Bluetooth Low Energy (BLE) beacons
- Location-based services
- Mobile wallets.
Click on the banner to find out which mobile capabilities are working, which aren't, and what the boldest ideas are in mobile.
Mobile Innovation Report
In May 2014, the team behind the Mobile Shopping conference series surveyed 25 of the retail industry’s leading mobile innovators to uncover where they will be taking mCommerce in the next 12 months.
In this exclusive video interview, Shari Rudolph, VP of E-Commerce apparel retailer Wet Seal, discusses how the company worked out a truly seamless integration of its mobile commerce and social media strategies.
The company’s “Runway” app allows customers to enter Wet Seal stores, scan barcodes of merchandise and see outfits that have been styled with that item by others in the social community – the ultimate in social merchandising...leveraged by the mobile channel with the help of push notifications. This social experience can be taken inside brick and mortar stores so that the company can cross-sell into other categories.
Event Takeaways & Highlights
Mobile Shopping Attendee List
Download the Mobile Shopping 2015 Attendee List.