Samir Addamine

Founder and Chairman
Follow Analytics

Samir is a serial entrepreneur driving innovation in the mobile apps industry. He is a recognized expert in mobile and digital marketing, advising some of the world’s leading brands on how to transform to a mobile-first world. He was the founder of ClicMobile and a senior executive of Framfab, part of Publicis, where he built mobile apps and developed mobile go-to-market strategies for enterprise companies. It was at this early stage of the industry, when the Apple and Google app stores were just getting started, that Samir saw the opportunity for a new generation of mobile apps connected to back-end systems with automation to personalize customer experiences.

Check out the incredible speaker line-up to see who will be joining Samir.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

11:20 The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing

Hear about an exciting new technology from one of our vendor partners and a retail client.

15:15 Mobile UX PANEL REVOLUTION: Use Content To Engage Your Customer

Are you getting your brand message across effectively on the small screen? Our panelists bring their content strategies to life:
• Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content
• Ensure features and messaging are optimized for the small screen, using the native features of the device
• Manage personalization at scale to balance the quantity and quality of content delivered

Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

14:20 Beer Bucket Solution Provider Roundtables

1) Web Obesity and Performance: Secrets You Can Use
Shailesh Shukla, CMO and VP Products, Instart Logic
2) Digital Transformation of Retail: Mobile is the Key
Michael Klein, Director, Retail Industry- Strategy and Marketing, Adobe
3) Become A Mobile Leader: The Best And Worst Shopping Apps
Ben Gray, Digital Experience Analyst, Applause
4) The Self-Driving Campaign: How Machine Learning, Predictive Analytics And AI Will Shape The Future Of Mobile Marketing
Samir Addamine, Founder and Chairman, Follow Analytics
5) Commerce Anywhere, Anytime – The Mobile Transformation
Brenna Johnson, Senior Principal Product Strategist, Oracle Commerce
6) The Perfect Mobile Experience, A Billion Times a Day
Dave Walters, Strategic Marketing Evangelist, IBM
7) Creating A Unified Mobile Experience Across Channels To Grow And Engage Your Best Customers
Alex Austin, Co-Founder & CEO, Branch
8) Roundtable Hosted by Dynamic Yield
Mukund Ramachandran, VP, Marketing, Dynamic Yield