Rob Anderson

Senior Director, Guest Experience - Target.com and Mobile Product
Target

Innovation-focused career built on early foundation in software development and consulting roles. Strong expertise in product management, online retail business leadership and web technology development. Specialties: Online Retail, Agile Software Methodologies, Requirements Gathering, General Management, User Experience.

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

11:00 Keynote: Customer Obsession: How To Apply Target’s Customer Centric Mindset In Your Company

Most organizations talk often about putting customers first. Digital teams who truly achieve customer focus have transformed their operating model to revolve around successful outcomes for customers, driving brand affinity and repeat business. With insight into a Top 20 digital brand, Rob will take you on Target’s Product journey and offer valuable lessons that can be applied in the retail environment:

· Learn more about your customer’s needs as their engagement grows,rather than simply tracking their past behavior

· Discover the best customer experiences, and deliver them in a channel-agnostic way  

· Approach mobile as a primary tool of the customer, leveraged in unique ways for research and transaction   