Santiago Merea

Chief Revenue Officer
Yummly

Originally from Argentina, Merea worked in many different types of organizations: for-profit companies, non-profit organizations, senatorial political campaigns, and the US State Department. Merea’s studies centered around behavioral economics and public opinion research. He is very passionate about product and customer development and he believes that design thinking is changing the way we create products and services and he was one of Fast Company’s 2013 “Who’s Next” list of entrepreneurs.

Twitter handle: @santiagomerea or @yummly

Check out the incredible speaker line-up to see who will be joining Santiago.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

15:15 Discovery PANEL: Enhance Your Search & Discovery Strategy In a Mobile First World

Our panel of experts is on hand to answer your most pressing search and discovery questions. Here they delve into tried and tested tactics that will help you:
• Transform advertising into micromoments of discovery, while trading off scale vs. efficient marketing spend
• Allow customers to find products and unlock your product catalogue in both web and app
• Take first steps towards programmatic buying- the parameters to consider, measuring its effectiveness and how to budget for it