David Spitz

CMO
mParticle

Marketing technology exec with success both helping startups achieve predictable growth and publicly-held multinationals innovate and diversify beyond their core businesses.

Cross-functional strategic and operational experience having served as a COO, CMO, head of sales, head of business development, Board director and Board advisor to martech and adtech companies.

Obsessed with working with great people and recruiting, mentoring and motivating exceptional talent

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

08:20 Opening Address

14:20 Chairperson’s Afternoon Address

Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

10:10 Can't Hack This: How the Best Retailers Conquer Categories — Not Just Customers — By Thinking Bigger About Their Mobile Data

In the race to acquire and retain mobile users, too much emphasis has been placed on quick-hit tactics and tools that are easily imitated and difficult to scale. It’s the opposite of Warren Buffett’s wisdom that the hallmark of good management is widening the “moats” that separate your business from competitors’ and ward off new entrants. Learn the three types of the long-term competitive advantages that can be created through marketing, why it’s essential to have a robust data foundation supporting each of them, and the seven steps to building such a foundation. You’ll also learn about the tactical tools most often employed by mobile marketers in the retail category and why they fail to meet expectations when not properly supported with the right data foundations.