Mobile Shopping Summit 2016 (past event)

October 17 - 19, 2016

1 888.482.6012

David Spitz, CMO at mParticle
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David Spitz


Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

10:10 Can't Hack This: How the Best Retailers Conquer Categories — Not Just Customers — By Thinking Bigger About Their Mobile Data

In the race to acquire and retain mobile users, too much emphasis has been placed on quick-hit tactics and tools that are easily imitated and difficult to scale. It’s the opposite of Warren Buffett’s wisdom that the hallmark of good management is widening the “moats” that separate your business from competitors’ and ward off new entrants. Learn the three types of the long-term competitive advantages that can be created through marketing, why it’s essential to have a robust data foundation supporting each of them, and the seven steps to building such a foundation. You’ll also learn about the tactical tools most often employed by mobile marketers in the retail category and why they fail to meet expectations when not properly supported with the right data foundations.