Elizabeth Krause

VP, Global eBusiness
Volcom

From Jaguar to Oakley to mophie, I have helped to develop and foster digital consumer engagement and loyalty for major organizations through a commitment to business objectives, consumer insight, technology identification and implementation, and effective activation in all media types.

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

17:00 Loyalty PANEL: Increasing Customer Lifetime Value By Developing A Consistent Brand Voice

Omnichannel loyalty means connecting the online and offline dots, delivering great experiences and rewarding key customer behavior. But siloed data and outdated legacy systems often get in the way. So how do the very best retailers drive loyalty to their brands?
• Recognize that customers can look beyond price and buy based on the relationship they have with your brand
• Develop a clear picture of who your customer is, how to interact with them and when
• Change a one-time transaction into increased LTV through dynamic, relevant, and consistent communication