Paul Cook

A customer behavioral insight executive with over 20 years experience empowering global brands’ to strengthen long-lasting relationships with shoppers. Paul Cook has delivered pioneering shopper insight technology solutions to global CPG and retail brands with unique customer engagement and proven commercial value.

A strategic consultant for marketing and brand management, Paul has directed board level customer engagement initiatives to brands including Tesco, Sainsbury’s, Kraft Foods and Mondelez. As dunnhumby’s director of business development Paul directed bespoke customer loyalty marketing programs to generate global revenue streams and sustainable customer relationship management.

Paul now works with autoGraph’s EMEA FTSE 100 clients including retailers, CPG brands and agencies to deliver hyper-personalized, 1:1 relationship marketing communications via autoGraph’s patented User Generated Profile solution.