Mobile Shopping Summit 2016 (past event)

October 17 - 19, 2016

1 888.482.6012

Momchil Kyurkchiev, CEO and Co-founder at Leanplum
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Momchil Kyurkchiev

CEO and Co-founder

Check out the incredible speaker line-up to see who will be joining Momchil.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

09:45 FIRESIDE CHAT: Lessons From A Mobile-First Brand: How Personalization Is Driving Mobile App Engagement and ROI

What can more traditional retailers learn from mobile-firstbrands? While many retailers are playing catch up with mobile strategies,younger and digitally savvy brands are also launching physical store presences.What can we learn from these next-gen retailers? How are mobile-first brandsacquiring, engaging, and retaining users? What insights are they applying tothe brick and mortar model and what are the challenges they are facing?

Join Michael Eilers Smith, lead mobile developer at Frank Oak, and MomchilKyurkchiev, CEO & Co-Founder at Leanplum, for a fireside chat to discusshow Frank Oak leverages the latest in mobile marketing technology to engageshoppers with personalized campaigns.

In this session you’ll learn:

• How a mobile-first brand stays dynamic in a competitive app environment
• What lessons they are applying to launching brick and mortar extensions
• Creative strategies to target and engage users with personalized messaging, location based campaigns, and reducing shopping cart abandonment