Mobile Shopping Summit 2016 (past event)

October 17 - 19, 2016

1 888.482.6012

Aki Iida, Head of Mobile at Zappos
Zappos Logo

Aki Iida

Head of Mobile

Check out the incredible speaker line-up to see who will be joining Aki.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

08:30 Keynote: Win The Shift To Mobile Through Immediate, Relevant & Frictionless Micromoments

Want-to-know moments. Want-to-do moments. Want-to-buy moments. Mobile has fractured the customer journey into hundreds of real-time, intent-driven micromoments that happen anytime, anywhere. And each moment is a critical opportunity for brands to influence your customer’s decisions and path to purchase. So how can you meet your customer in the moment? In this session, a Top 10 retailer outlines their successes so far:
• Provide useful and relevant information exactly when the customer needs it
• Help your customer move through your mobile offering at lightning speed
• Connect the dots across screens, channels and teams