Aki Iida

Head of Mobile
Zappos

As head of Zappos Mobile, Aki leads the design, development and execution of all mobile technology products. Aki has been part of Zappos since its infancy, having played a large role from developing the fulfillment center software to many of the website projects and innovative features. Prior to Zappos, Aki worked at LinkExchange and Microsoft and lived in many parts of the world.

Check out the incredible speaker line-up to see who will be joining Aki.

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Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

08:30 Keynote: Win The Shift To Mobile Through Immediate, Relevant & Frictionless Micromoments

Want-to-know moments. Want-to-do moments. Want-to-buy moments. Mobile has fractured the customer journey into hundreds of real-time, intent-driven micromoments that happen anytime, anywhere. And each moment is a critical opportunity for brands to influence your customer’s decisions and path to purchase. So how can you meet your customer in the moment? In this session, a Top 10 retailer outlines their successes so far:
• Provide useful and relevant information exactly when the customer needs it
• Help your customer move through your mobile offering at lightning speed
• Connect the dots across screens, channels and teams