Matthew Silk

Co-founder & Head of Strategy
Waterfall

As Head of Strategy at Waterfall, which he co-founded, Matt Silk drives innovative mobile marketing programs for clients serving to increase consumer engagement, generate revenue and expand the brand’s footprint. These marketing programs integrate traditional marketing channels with the new and emerging technologies of today. Silk also represents Waterfall and brands’ interests with industry organizations like TCMI, MMA, CTIA and the DMA. Prior to Waterfall, Matt held senior positions with E*TRADE Financial including Director of Retail Product Management, where he was responsible for web brokerage and core user experience. He began his career at the Wharton Small Business Development Center, where he managed a portfolio of clients and provided one-on-one management consulting to entrepreneurs in the Philadelphia region.

Check out the incredible speaker line-up to see who will be joining Matthew.

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Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

09:30 Instore PANEL: Bricks Clicks: How To Bring Instore & Mobile Together Holistically

The line between instore and online continues to blur, so how can retailers create consistency across both worlds? Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:
• Use mobile to drive people instore and modify content as needed in the store
• Use mobile as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
• Transition instore systems and kiosks to capitalize on mobile payments
• Track performance of your mobile offers