Nathan Liu

VP, eCommerce
Pacific Sunwear

Oversee Merchandise Planning function for entire company, including both genders across three channels; 650 stores + ecommerce. Lead team of 20 direct reports to manage financial plans to support the company’s merchandising strategies. Key responsibilities included: pre-season category and assortment planning, in-season pricing and promotional activities and cross channel inventory management.

Check out the incredible speaker line-up to see who will be joining Nathan.

Download The Latest Agenda

Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

09:30 Attribution PANEL: Create A Holistic Cross-Channel, Cross-Device Attribution Model

As the practice of multichannel attribution attains a certain level of maturity, each of this morning’s panelists outline their view of a unified platform that manages the fluidity of budget and technology:
• Identify what weight to place on each channel with an effective attribution model
• Attribute offline sales to online advertising- is there a ‘correct’ method?
• Make accurate marketing investments across mobile, desktop, tablet and instore.