Michelle Evans

Head of Digital Consumer Research
Euromonitor

Seasoned researcher, analyst and speaker with an international research firm providing strategic insight for multinational companies keen to be at the forefront of these technological shifts. Michelle brings several years experience covering how the rise of mobile and digital trends are impacting the various aspects of commerce, including payments, shopping, marketing and loyalty. She currently heads Euromonitor International's digital research and analysis as the visionary behind one of the firm's latest new product offerings called the Digital Consumer. This offer explores digital readiness globally and the impact this increased connectivity is having on all aspects of commerce.

Check out the incredible speaker line-up to see who will be joining Michelle.

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Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

13:10 Retailer Roundtables

*Ok, at this point of the show, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Boost Email Performance Through Segmentation And Personalization
Clarissa Mercer, Marketing Manager, Cultures For Health
2) Responsive Design: How Far Have We Come & What’s Next?
Steven Laff, CTO, Magic Beans
3) Getting Content Right on Mobile
Meredith Wollman, Manager, Customer Marketing, Mattel
4) Internet of Things: From Everyday Devices to Conduits for Commerce
Michelle Evans, Head of Digital Consumer Research, Euromonitor
5) Ensuring Profitable Mobile Acquisition - Mobile Online Advertising Strategies
Ryan McDonald, Director, Digital Advertising, Real Truck