Jean-Michel Boujon

VP, Growth
Getaround

Dynamic and professional Senior Marketing Executive with over 11 years’ experience developing and implementing complex internet marketing plans and strategies for subscription based and retail online services. Entrepreneurial pioneer with a proven track record of steering multinational marketing teams at local, regional and international levels.

Check out the incredible speaker line-up to see who will be joining Jean-Michel.

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Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

09:30 Attribution PANEL: Create A Holistic Cross-Channel, Cross-Device Attribution Model

As the practice of multichannel attribution attains a certain level of maturity, each of this morning’s panelists outline their view of a unified platform that manages the fluidity of budget and technology:
• Identify what weight to place on each channel with an effective attribution model
• Attribute offline sales to online advertising- is there a ‘correct’ method?
• Make accurate marketing investments across mobile, desktop, tablet and instore.