Mobile Shopping Summit 2016 (past event)

October 17 - 19, 2016

1 888.482.6012

Jean-Michel Boujon, VP, Growth at Getaround
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Jean-Michel Boujon

VP, Growth

Check out the incredible speaker line-up to see who will be joining Jean-Michel.

Download The Latest Agenda

Wednesday October 19: Upwardly Mobile

Monday, July 10th, 2017

09:30 Attribution PANEL: Create A Holistic Cross-Channel, Cross-Device Attribution Model

As the practice of multichannel attribution attains a certain level of maturity, each of this morning’s panelists outline their view of a unified platform that manages the fluidity of budget and technology:
• Identify what weight to place on each channel with an effective attribution model
• Attribute offline sales to online advertising- is there a ‘correct’ method?
• Make accurate marketing investments across mobile, desktop, tablet and instore.