Clarissa Mercer

*Ok, at this point of the show, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!



1) Boost Email Performance Through Segmentation And Personalization
Clarissa Mercer, Marketing Manager, Cultures For Health
2) Responsive Design: How Far Have We Come & What’s Next?
Steven Laff, CTO, Magic Beans
3) Getting Content Right on Mobile
Meredith Wollman, Manager, Customer Marketing, Mattel
4) Internet of Things: From Everyday Devices to Conduits for Commerce
Michelle Evans, Head of Digital Consumer Research, Euromonitor
5) Ensuring Profitable Mobile Acquisition - Mobile Online Advertising Strategies
Ryan McDonald, Director, Digital Advertising, Real Truck