Momchil Kyurkchiev

CEO and Co-founder
Leanplum

Momchil Kyurkchiev is the CEO and co-founder of Leanplum, the leader in mobile marketing automation. Leanplum combines personalized messaging, A/B testing,and analytics to shape meaningful experiences for mobile users — at scale. Momchil co-founded Leanplum in 2012, graduating from Techstars Seattle. Before founding Leanplum, Momchil spent five years as a lead engineer at Google optimizing video ads. There, he realized the opportunity to reinvent marketing for the mobile world.

Momchil has spoken at top industry conferences, such as Mobile Shopping Summit, eTail Asia,and Mobile Apps Unlocked. Leanplum has also been recognized as a leader by VentureBeat's GrowthBeat Innovation Showdown and Developer Week’s Top Innovator in App Testing. Both Momchil and Leanplum are considered experts in mobile app marketing, sought after for opinions on the evolving digital relationship between brands and consumers, and the future of marketing in a connected world.

Leanplum is trusted by top brands like Expedia, Tesco, and Lyft, and has received $17MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures. Discover more at https://www.leanplum.com.

Check out the incredible speaker line-up to see who will be joining Momchil.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

09:45 FIRESIDE CHAT: Lessons From A Mobile-First Brand: How Personalization Is Driving Mobile App Engagement and ROI

What can more traditional retailers learn from mobile-firstbrands? While many retailers are playing catch up with mobile strategies,younger and digitally savvy brands are also launching physical store presences.What can we learn from these next-gen retailers? How are mobile-first brandsacquiring, engaging, and retaining users? What insights are they applying tothe brick and mortar model and what are the challenges they are facing?

Join Michael Eilers Smith, lead mobile developer at Frank Oak, and MomchilKyurkchiev, CEO & Co-Founder at Leanplum, for a fireside chat to discusshow Frank Oak leverages the latest in mobile marketing technology to engageshoppers with personalized campaigns.

In this session you’ll learn:

• How a mobile-first brand stays dynamic in a competitive app environment
• What lessons they are applying to launching brick and mortar extensions
• Creative strategies to target and engage users with personalized messaging, location based campaigns, and reducing shopping cart abandonment