Michael Eilers Smith

Lead Mobile Developer and Product Manager
Frank + Oak

Since joining Frank + Oak in 2013, I’ve built the native iOS and Android apps using the best and latest technologies from each platform to create the best mobile shopping experience. I’ve also led efforts in integrating meaningful third-party solutions across channels(mobile/web/retail) to bring automation, personalization and real value to the customer.

Check out the incredible speaker line-up to see who will be joining Michael Eilers.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

09:45 FIRESIDE CHAT: Lessons From A Mobile-First Brand: How Personalization Is Driving Mobile App Engagement and ROI

What can more traditional retailers learn from mobile-firstbrands? While many retailers are playing catch up with mobile strategies,younger and digitally savvy brands are also launching physical store presences.What can we learn from these next-gen retailers? How are mobile-first brandsacquiring, engaging, and retaining users? What insights are they applying tothe brick and mortar model and what are the challenges they are facing?

Join Michael Eilers Smith, lead mobile developer at Frank Oak, and MomchilKyurkchiev, CEO & Co-Founder at Leanplum, for a fireside chat to discusshow Frank Oak leverages the latest in mobile marketing technology to engageshoppers with personalized campaigns.

In this session you’ll learn:

• How a mobile-first brand stays dynamic in a competitive app environment
• What lessons they are applying to launching brick and mortar extensions
• Creative strategies to target and engage users with personalized messaging, location based campaigns, and reducing shopping cart abandonment

Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

11:50 THINK TANK: Use Personalization To Boost Mobile Conversion

*As a chief mobile stakeholder at your organization, it is your responsibility to prioritize mobile conversion and promote a customer-centric value proposition throughout the company. In this closed door forum, you’ll gain honest feedback, debate strategic ideas and share high level insights alongside nine other handpicked retail leaders. This is an invitation only session, with only two seats left. If you wish to participate or would like to nominate a colleague, please contact greg.ashton@wbresearch.com.