Daniel Moure

CMO
PureFormulas

Daniel Moure is chief marketing officer (CMO) of PureFormulas.com, where he oversees marketing programs, brand management, social media, public relations user experience, content strategy, agency relationships, and corporate sponsorships. During his tenure at PureFormulas, Moure’s leadership has strengthened existing partnerships and developed new ones that have enhanced both the company’s revenue and customer base, including new partnerships with NetSuite and Oracle. In 2014, Moure teamed both marketing and technology departments at PureFormulas to launch a new and improved, in-house designed pureformulas.com, featuring state-of-the-art personalization technology.

Prior to joining PureFormulas in 2012, Moure spent a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies. There he led the development and implementation of multiple award-winning interactive strategies for some of the biggest advertisers in the space. Before Univision, Daniel spent time as marketing manager at Yupi.com (now msn.latino.com) and regional account manager at Young & Rubicam Latin America, where he serviced clients from some of the world's leading brands, including Colgate-Palmolive, United Airlines, Texaco, Philip Morris, and Kraft.

Throughout his career, Moure has garnered countless awards, including Cannes Lions, Clio, Webby, and Fiap. Having served on some of the most recognized committees and boards in the industry, he currently sits on the CMO Council of the National Retail Federation, an invitation-only global network of marketing executives. He holds a bachelor of arts in communications and psychology from Loyola University of New Orleans.

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

11:10 Making It Personal: Tapping Into People, Passions, Emotions & Interests

The data that you need to gain customer insights can be in many forms and be found in many disparate systems. This retail leader is proactively using data to deliver a consistent and seamless customer proposition across all channels. You’ll leave this session with a best-in-class blueprint to:
• Win big with big data, through advanced collection and analysis at scale
• Use this data to create optimal customer experiences
• Overcome the steep learning curve that is presented by the complexity of analytics tools

16:20 Retailer Roundtables

Want to get your mobile challenges answered? Here's your chance. Select a table and get solutions from your mobile peers.

8) Should You Limit The Size Of Your Catalog For Mobile?
Nimesh Porbandarwalla, Global Marketing Director, Global Outlet, Dell
9) Manage Multiple Sites & Priorities In A Mobile-First World
Deborah Amar, Sr. Manager, eCommerce & New Media / International, Teleflora
Aaron Zagha, Head of eCommerce, International, Teleflora
10) The CMO Viewpoint: Tapping Into People And Their Passions Through Mobile
Daniel Moure, CMO, Pure Formulas
11) How To Take Advantage Of The Shift To Mobile By Modifying Your Business
Dan Marchese, Director, Mobile, Viator (a TripAdvisor company)
12) Focusing On Usability Testing To Enhance Your Site Experience
Ross Higgins, Director, Global User Experience and Design, Newegg
13) Key Components of a 1-Click Ordering Strategy
Chelsea Mueller, Director, eCommerce, Cheaper Than Dirt!