Ashley Serotta

Senior Director, Digital Marketing & eCommerce
Living Proof

Specialties: Product management, product strategy, membership activation/engagement, member acquisition, email marketing, community management, multi-channel marketing, ecommerce, user experience, social media, Agile product management, near shore development, B2C, retail, travel, healthcare, health/beauty.

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda

Monday October 17: Seize The Micromoment

Saturday, June 10th, 2017

15:15 Discovery PANEL: Enhance Your Search & Discovery Strategy In a Mobile First World

Our panel of experts is on hand to answer your most pressing search and discovery questions. Here they delve into tried and tested tactics that will help you:
• Transform advertising into micromoments of discovery, while trading off scale vs. efficient marketing spend
• Allow customers to find products and unlock your product catalogue in both web and app
• Take first steps towards programmatic buying- the parameters to consider, measuring its effectiveness and how to budget for it

Tuesday October 18: Bricks & Clicks

Monday, July 10th, 2017

11:50 THINK TANK: Use Personalization To Boost Mobile Conversion

*As a chief mobile stakeholder at your organization, it is your responsibility to prioritize mobile conversion and promote a customer-centric value proposition throughout the company. In this closed door forum, you’ll gain honest feedback, debate strategic ideas and share high level insights alongside nine other handpicked retail leaders. This is an invitation only session, with only two seats left. If you wish to participate or would like to nominate a colleague, please contact greg.ashton@wbresearch.com.